Twitter is one of the oldest social media platform, having first been founded in 2006. Since then, Twitter has grown and evolved with the changing times. Today, you might know it as a site on which to share about what’s going on in your life, to read about local and world news, and to connect with likeminded people. As with all of the social media platforms, it takes commitment, dedication, authenticity, and persistence to grow. When I first started out on Twitter in 2010, I probably had less than ten followers. Since then, and particularly in the past year, I managed to grow my Twitter following from 10 people to ten thousand people — and you can too. Read below for the best ways you can grow your Twitter following organically.
How to Grow Your Twitter Following
Seek likeminded people and groups
The fastest way that you can grow your Twitter is by seeking likeminded people and groups. First, take a look at what you are interested in and what you hope to accomplish by being on the platform. Once you know what you want to get out of this platform, then use the advanced search in Twitter to find people who share similar interests as you, whether it be running, traveling, or writing. Then, follow anyone who looks interesting. In addition, follow only those who are active, since you don’t want to follow inactive, dead, or spam accounts. Finally, keep doing this until you have followed a decent amount of people. Chances are they will follow you back. But remember, that it doesn’t stop there. What you have to do next is to engage with your followers so that they won’t just be a number.
Ask interesting questions
One way that you can engage with your followers is by asking interesting questions. I find that I get the most engagement when I ask a question. You can ask anything you like, from research oriented questions to the personal. You can create polls, ask yes or no questions, or ask ‘would you rather’ questions. By asking questions, you accomplish two things: one, you keep your account active, and two, you can get to know your followers. This is particularly useful if you plan to use your Twitter to promote your works. And even if you don’t, there is no harm that can come from getting to know another human being whether virtually or in “real” life.
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Participate in tweet chats
Another way that you can find more people to connect with is by participating in tweet chats. What I love the most about tweet chats is that it brings together people for an hour every week, or every month, to have a discussion. There are so many tweet chats covering a wide range of topics from parenting and managing a small business to writing and knitting. Odds are, that there is a tweet chat (or rather, several) that is right for you. Once you find a few, try to attend them regularly. You will not only grow your Twitter, but also make a few friends.
Create short and active tweets
I believe that there is a right and wrong way to write your tweets. It is true that you can craft your tweets in anyway you wish, but if you want your tweets to be seen and engaged with, then I suggest following these tips. First, write short tweets instead of long ones. Second, use active verbs that incite action of some kind in the very first word. And third, make your tweets stand out. Remember that with hundreds of tweets flashing past every minute or so, you want your tweet to be seen. By writing short tweets with active verbs, you make it easier for Twitter users to quickly read and do. And by making your tweets stand out whether with a picture or GIF or a question, you make it more likely that they will interact with it.
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Use no more than 2 hashtags
Unlike sites like Instagram on which it is necessary to use as many relevant hashtags as you can to connect with the most people, on Twitter that is unnecessary. In fact, tweets that have no more than two hashtags get the most engagement. You can also get engagement by not using a single hashtag through the power of retweeting, liking, and replying. In fact, the content that gets the most engagement on Twitter does not have a single hashtag. However, when I want to address a specific community, I might attach a hashtag to it. But otherwise, it is a stand alone kind of game.
Check the trending hashtags
Another way that you can grow your Twitter is by checking the trending hashtags. Everyday, the trending hashtags will change. They are specific to your local region, and to the world. By checking the trending hashtags, you can see what is popular. You can adjust the content of your tweets to reflect what is trending. Specifically, you can ask questions or give an opinion, including the trending hashtag for that day. I find that this method is a good way to connect with people you wouldn’t ordinarily meet through tweet chats or ‘the people you may know’ feature. Even though it is a good idea to connect with people who share common interests, it doesn’t hurt to branch out and meet people who have different interests from you.
Be active on Twitter everyday
Perhaps one of the most important things you can do to grow your Twitter is to be active everyday. This doesn’t meant that you have to walk around with your phone in your hand, tweeting like mad about every little thing that happens. But you should set aside an hour or so early in the day, and then later in the day to tweet. First, check your notifications and respond back to your tweets. Second, craft new tweets, rather a promotion, a question, or an opinion, or a combination of all three. And third, respond back instantly to anyone who tweets you during that time frame. By doing these three things, you are responding back to everyone, creating new content to keep your account active, and replying with immediacy to show that you are a real, genuine person.
Be authentic and genuine
And finally, the most important thing that you can do to grow your Twitter following is to be authentic and genuine. Write your tweets using your writing voice. Show your personality through your tweets. By being authentic and genuine, you will attract followers who like you for you. By showing your real self, people will be able to relate to you. Don’t try to be someone or something that you are not. Remember that in the end, people can always tell when something doesn’t seem right. By being real, you will contribute to a long lasting, two-way relationship filled with trust and honesty.
These are the steps that I took to grow my Twitter following from 10 followers to 10K. It’s not a magic formula and I didn’t pay for my followers. I just grew my account by being myself and connecting with others. And in the end, that is what social media is all about. It is about the community. It isn’t about the number, but about the quality of the community. Big or small, if you have a community of followers who are engaged and interested in what you have to say, then you have achieved success. Good luck.