One component to blogging that I feel is often overlooked is the comment section. I think that the comment section is probably one of the most important parts of a blog post. Similar to a blog post, whose purpose is to convey information, the comment section also strives to give additional information. It is an opportunity for the reader to engage with the blogger, giving their opinion and feedback. Too often people think of blogging as a solitary chore. But really, the comment section helps to make blogging an interactive form of two-way (or even three way) conversation.
In order to be an active member of the blogging community, you must read and comment on other blogs, as well reply to comments left on your blog. Too many times I find comments that are simple two or three words. I am not saying that is wrong. In some cases, only two or three words might be perfect in conveying what you want to say. In fact, I have been known to write comments that are one or two words. Whether the comment is long or short, it is always best to write a comment that is meaningful and thoughtful, while showing a unique perspective. Scroll down for my personal tips on how to write the perfect comment!
Give a Compliment
After reading the blog post thoroughly, maybe even twice, you should take a moment to consider what to write. The first thing that you should consider is what you like about the blog post. What is it about the blog article that you feel was exceptionally well done? Is it the execution, the writing style, or the word choice? Or, is it the quality or quantity of the images used? Is it the subject matter that interested you? Whatever it is, say something that you enjoyed about the blog post. Bonus points if you can directly quote or give a specific example of the thing that you most enjoyed. Don’t be vague by using words like Great post. Instead say something like, I like how you described the incident between the turtle and the fox. This way the blogger knows that you really read the blog post and isn’t just commenting for the sake of commenting.
Show How You Relate
After giving a compliment (or two) to the blogger, you should now express how you relate to the blog post. How did the blog post make you feel? Did it manage to activate any of your five senses? When you saw that picture of a cup of coffee, did you suddenly have a hankering for a delicious cup of iced mocha coffee? When you saw a picture of a plate of delicious salmon, did you hear your stomach growl in protest? However the blog post affected you, talk about that in your comment. Say how you feel about the subject matter. Do you agree, or disagree? If you agree, then give a funny or informative anecdote that relates to the blog post. If you disagree, then tell the blogger that you do, by giving an informative and valid example. Remember that the blogger isn’t just there to write or inform, but to also engage and learn from the reader. Blogging is very much a two-way conversation, with both the reader and blogger learning from each other.
Ask a Question
And lastly, similar to how blog articles should have a call-to-action, so should a comment. End the comment by asking a question. I suggest that you steer away from yes-no question, and instead gravitate toward open-ended questions. By asking a question in the comment you can accomplish two things: 1–show the blogger that you are willing to discuss the subject matter further and 2–continue the conversation. A comment should not simply be one-and-done, but a conversation between the interested parties, giving more substance and life to the very soul of the blog post.