Writing a blog post can be pretty tough and complicated. Besides the writing itself, you also have to bear in mind that we are living in a digital world. That means that you have to create a blog post that is not just meaningful and worthwhile, but also beautiful and purposeful. You want your blog post to be beautiful so that readers can read your blog post without having to squint or get overwhelmed by the sheer amount of text. You want your blog post to be purposeful so that you can express your point, while also showing your readers how the post affects them. In short, you want to use all of the senses to appeal to your readers. With that in mind, I brought together five elements that you must have in every blog post in order to create the best content and engagement for your blog.
Whether you are a blogger who assigns a title before or after writing the article, the fact of the matter is that your article needs a title. A title helps to give the article a sense of direction. It is essentially a summation of what the article is about, while at the same time making it enticing for your reader. Whether it consists of only one word or ten words, the title does the job of giving some sense of what topic your article falls under. If your article doesn’t have a title, then how would your reader know what your article is about? And without knowing what your article is about, how would you be able to attract the right audience for your piece? So, you see, it is crucial that your blog article have a title. Without a title, then I’m afraid that you have a crisis on your hands.
Another important element to every blog post is to have a few subheadings. Subheadings are like mini-titles, cleverly wrapped up inside the article. They are often indicated by the H2, H3, H4, and so on, functions in the blog text. They serve as a useful break for your reader, allowing them to pause before delving right into the next section. They also make your blog article scannable and readable.
I can’t tell you what is the right number of subheadings to have. That varies widely depending on the type of article that you are writing. If you are writing an article about the 8 Best Reasons Why You Should Smile Today, then you probably need eight subheadings. Or, if you have a food blog and are posting a recipe, then you probably need at least two subheadings: ingredients and a method of preparation. So, use subheadings to help emphasize the key elements in the post, while also making your blog post as easy to read as possible.
Once you have your blog post completely finished, then the next step is to add the images. A blog post without images is like a lackluster piece without any vision. Images serve to give your readers a visual aid to help them visualize or even accentuate the topic on hand. Images can help your reader better understand the material. Particularly in today’s digital age, images are vital more than ever. Any good blog post has a healthy balance of text and images. Any reader who comes across a blog post without images, no matter how well written it is, might immediately be turned off by the monotonous post. Similar to how a title helps to draw the reader in, the right images serve as a way to ensnare the reader, captivating their attention fully.
It is not enough that you write a stellar blog article. You must also tell your reader what you want them to do. You need a call-to-action. This can be in the form of a question, asking your reader to respond in the comments. Or, this could be a request to visit another website for more information on the topic. Or, you could ask your reader to subscribe to your blog for more related content. So, write your blog post to inform your readers about the topic, and then use your call-to-action as a reminder to galvanize them into action. After appealing to all of the senses in the blog post, use the call-to-action to really bring it home.
Social Media Links
Once you have the right title, subheadings, images, and call-to-action, you have to provide a means for your readers to contact you. At the end of your blog post, you should post your social media links. You can choose to post all of your social media links, or just the social media links that are exclusive to your brand. If you only use one social media platform actively, then just post that one. If you use all of them, then post them all.
By providing your social media links, you are promoting your brand, as well as extending your readership. You don’t want to just write a one-and-done blog article. You want your readers to read your articles, and then want to seek additional contact with you to establish that long-term reader-blogger relationship. You want to convert that random stranger who happened to come across your blog to a loyal reader. You want to continue the conversation on another platform via different types of mediums. That is why you need to post your social media links so that your reader knows how to contact you.