For the past few months, I have been utilizing the scheduling feature on Twitter as well as over here at Crispy Confessions. The scheduling feature is available on all social media platforms. You can schedule a post directly on the social media site, or you can use a third-party app such as PostPlanner or Hootsuite. This feature allows you to plan or schedule a post, or even a series of posts, so that it is published at a designated date and time.
5 Reasons Why You Should Schedule Social Media Posts in Advance
- Enhance your strategy
- Post at peak times
- Be consistent
- Saves time
- It is free
Enhance your strategy
Contrary to popular belief, social media is not a post, click, and done type of deal. To be successful at social media, you have to create a plan or a strategy. This means that you have to plan what types of content you will post, when you will post, and to whom the content will target. Working in social media does not mean that you are on your phone all day, scrolling through the Twitter, Instagram, Pinterest, and Facebook feeds. Instead, you are conducting research, creating content, and analyzing analytics to create the best content for your audience. By scheduling posts in advance, you are able to plan ahead so that you are effectively prepared for any curveball that social media may throw your way.
Post at peak times
The key rule to posting on any social media platform is that you should post when your audience is online. Posting when more of your audience is active on social media means that you have a higher chance of getting more views on your post. For example, I try to post in the mornings or evenings on LinkedIn, because people are more active those times on that platform. On Instagram, people tend to be active pretty much during the entire day so I spread my three posts out, posting in the morning, afternoon, and evening. By being strategic about when I post, I am able to up my engagement and reach on that platform. Post during the times of most activity. Remember that more views equals more conversions.
People value things that they can trust. You can create this sense of trust by being consistent, or posting at the same time every day. For example, I schedule a blog post on Crispy Confessions at 9:00 EST every morning. This lets the audience know that they can expect a new blog post from me at 9:00AM EST every day. If the audience knows when you post, then they know when they should check for more updates. Consistency is the building block to establishing relationship and trust.
If blogging has taught me anything over the past 7 months, it is that blogging takes a lot of time. So, if there is a feature that allows me to save time, then I am all for it. By spending about 10 to 15 minutes a day scheduling my posts, I am able to create more time to build engagement, brainstorm and write articles, make an analytic strategy, create pins for Pinterest, or create Instagram posts. I am able to redirect the time that I save so that I can be more productive and efficient on my social media strategy.
It is free
It doesn’t cost anything to schedule your posts on directly the social media platforms. I am of the mindset that if something is free then there is no excuse not to take advantage of it. If something is free and useful, then use it.
You should schedule social media posts at least a day in advance because it can help you to save time, giving you more hours in the day to devote to your content writing and marketing efforts. Also, it lets you to post during the hours when your audience is most active. Furthermore, you can create trust and reliability so that your audience is more likely to come back for future updates.