Twitter is a “special” kind of social media platform. I use the word special rather loosely because it is different from Facebook, TikTok, Pinterest, or Instagram. While all of these platforms have the common purpose of connecting people all over the world, Twitter doesn’t focus on just images or videos or connections. Instead, it focuses more on delivering concise snippets of news or messages to millions — billions — of people.
Twitter is a breathtakingly fast platform with 280 character tweets buzzing through. It is impossible to go through and read every single tweet that is posted (believe me I’ve tried). That means it is extremely vital that you make your tweets stand out. Or else, they’ll get lost in the world that we like to fondly call Twitter-verse.
Twitter-verse is huge, gigantic, ginormous … there are so many tweets zipping through. There are so many twitter users competing for your attention.
So, how do you do it? How do you gain attention and get enough traffic onto your twitter page and beyond?
1–Follow People (Back)
In order to get people’s attention, you have to first seek them out. First, ask yourself what niche or industry you plan on tweeting about. If you are a writer, then use hashtags #writerslift #writingcommunity #amwriting to help you find and connect with other writers. I personally have found the #writingcommunity very supportive.
Follow the people in these groups. Follow people who seem interesting. Follow people you’d love to sit down and have a cup of coffee with at your local Barnes and Nobles. Don’t just follow people for the sake of following them. Instead follow people you geniunely see yourself being friends with. Take a look at their profile, tweets, and retweets.This should give you an idea of who they are and what they are interested in.
2–Participate in Tweet Chats
One of the ways that you can engage with people on Twitter on a shared topic is through tweet chats. There are so many tweet chats out there. Some tweet chats are for nurses, some are for technology gurus, some are for millennials. Check out this page to find a list of tweet chats, which currently boasts over a 1000 chats. With that many, you are bound to find more than a couple that peaks your interest.
I’ve found tweet chats a great way to chat with like minded people who share some of the same interests as I do. Some of the tweet chats that I’ve participated in are #MillennialTalk (for millennials), #writeandwine (for writers), and #SNHUcareerchat (for students and alumni of Southern New Hampshire University).
Remember to take note of the time and date so you won’t be late to the tweet chat!
3–Create Engaging Content
In order to attract followers, you have to create engaging content. Write tweets about what you did that day. Give advice or words of wisdom. Ask questions. Use polls for multiple choice questions because some people just like to click. Use GIFs and emojis. Have fun with it. Make the tweets your own.
But above all, be authentic and honest. Be you. Let your true self come out.
4–Hashtags Are Your Best Friends
When tweeting, remember to use at least three hashtags. Try to make the hashtags relevant to the tweet. Remember that people find your tweets using hashtags. So take extra care to think of a few well chosen hashtags.
For example, let’s say I tweet this: “I just wrote 500 words!”
I would use the hashtags #writingcommunity #amwriting #writerslife. I am tweeting about writing so I would want to connect with other words.
Once you post the tweet, you can then click on the hashtags and check out the communities that exist there. Read what other people have tweeted about under that hashtag. Go to their profiles. Follow the people that you are interested in.
5–Like, Retweet, and Reply Your Heart Out
Once you have a couple of followers, you’ll start to see some tweets on your feed. While you scroll through them, take a moment to like and reply. If it’s a tweet that you find interesting and want to save, then retweet it.
This is your chance to create relevant, engaging conversations with your followers. Get to know them. Learn what they like and what makes them tick. The more you get to know them, the easier it will be to create more content that will have your followers coming back for more.
If you follow these five steps, you will without a doubt increase your traffic on your twitter account. The most important thing that you can do is to be yourself. Be yourself when creating fun, engaging content. Follow people. Participate in tweet chats. Use hashtags. Read and reply to other people’s tweets.
So, go to twitter and have some fun! Maybe I’ll “see”you around!
What do you use to increase your traffic on your twitter account?